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Study: Rampant promotions lead to big margin reduction for retailers
Call 2016 the “year of promotions” in retail, with 44% of all orders during the year sold on promotion, and 67% of all orders sold using a markdown. That’s according to the DynamicAction Retail Index: 2016 Year-in-Review and 2017 Outlook, which found that rampant promotional and markdown activity led to a 24% margin reduction for North American retailers in 2016. -
Survey: Shopping in stores a ‘chore’ for many consumers
When did washing dishes become more attractive than shopping? In-store shopping has lost its allure for many shoppers, who are increasingly frustrated with brick-and-mortar stores that lack the convenience of online players, according to a new global report from Capgemini’s Digital Transformation Institute.

