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TECHNOLOGY

  • Home furnishings chain tries its hand at augmented reality

    Williams-Sonoma is throwing its hat into the 3D app ring.   Later this month, the chain’s Pottery Barn banner will introduce 3D Room View. The augmented reality mobile app, which is based on Google’s AR technology Tango, enables shoppers using Tango-enabled smartphones to “virtually” place Pottery Barn merchandise in any of their rooms. The goal: to enable shoppers to see how products look and fit with their existing furniture and decor — or in an empty room.   
  • Starbucks ramps up digital plans — especially voice-activated ones

    While Starbucks’ is ramping up its commitment to digital initiatives, one of its newest programs gives a new meaning to “ordering on the go.”  
  • Survey: Consumers like technology — if they are in control

    Consumers feel good about some — but not all — retail technologies.    That’s according to a new study by Oracle, Retail 2025, which reveals that consumers are most willing to engage brands with new technology if they feel that they are in control of their experience.  
  • Two retail associations to combine risk events

    The Food Marketing Institute and National Retail Federation will combine their existing risk and safety signature events into one cross-industry event starting in 2018.   The two groups will sponsor Protect in 2018, according to an announcement made Wednesday at the FMI’s Audit, Safety, Asset Protection Conference in Orlando.   
  • Westfield’s smart screens to serve up customized offers to mall shoppers

    State-of-the-art digital screens that can identify demographic information of passersby and pitch them personalized offers from brands are making their way into Westfield malls in top DMAs.   Employing a proprietary suite of technologies, the six-foot-tall, high-definition screens scan passersby and — apparently through smartphone data and facial imaging — determine their demographic profiles to serve them customized ads.  
  • Moody’s: U.S. supermarkets’ profits to rise in 2017

    Moody's Investors Service has some good news for the U.S. supermarket industry.    Grocery stores’ operating profits will grow at a fairly healthy rate again this year after a disappointing 2016, according to Moody’s new report, "Companies Will Perform Better in 2017 as Deflationary Pressure Wanes. Profitability last year was crimped by an unprecedented level of deflation for an economy not in recession, the report noted, but as downward pressure on prices wanes, things will pick up in the latter half of this year.
  • Warehouse club giant to roll out grocery delivery service

    Costco Wholesale Corp. is making it easier for customers to shop for groceries.   Shipt, a membership-based delivery service for online groceries, has partnered with Costco to deliver groceries orders placed by Costco customers directly to their homes.      The service will launch initially in the Tampa area, with plans to expand to 50 markets and more than 30 million households by the end of the year.  It is limited to grocery, and does not include apparel, furniture or electronic
  • How Can Retailers Thrive in Review-First Shopping?

    Online reviews have boomed in recent years. Once just another step in the customer decision-making process, they are now a pervasive part of daily life.  
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