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Online custom menswear retailer opening first shop
Knot Standard is trying on brick-and-mortar. The online seller of custom menswear will open its first store-in-store concept on Nov. 3, at Bloomingdale's Manhattan flagship on 59th Street. Knot Standard, which promises customers 100% creative control, uses 3D technology to allow customers to digitally design and visualize hundreds of fabric options to create their own unique custom garments on a large in-store touch-screen or on any iPad, prior to purchase.