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Big Lots gets springy with video campaign
Big Lots is looking to drive springtime growth with a traffic generating campaign aimed at consumers looking for “shopping discoveries.”
The retailer is launching its “Shop Big Lots First” campaign to entice consumers to look to Big Lots for their outdoor entertaining needs. Customers will discover stylish, quality outdoor furniture at an incredible value, as well as the name brand grocery products needed to entertain family and friends outdoors, the company said in a statement.
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Dick’s debuts new ad campaign
The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.
The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.
The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.