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Guest Viewpoint: ESLs can Address Brick-and-Mortar Disconnects
By Andrew Dark, CEO, Displaydata
As most retailers can attest, perceived inconsistencies between the online and offline worlds can lead to customer dissatisfaction and ultimately lost sales. Consumers believe it’s not possible to receive the same promotion or rebate in-store as online.
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Three Tech Lessons This Winter Holds for Retailers
For the past two months, New England has been dealing with an historically snowy, cold winter. As a lifelong resident of the region, I have had time to reflect on a few technology-related lessons retailers can take from my experience as a snowbound consumer.
Factor the Weather into your Planning