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Reimagining IT for Omnichannel Retailing
By Will Poindexter and Coleman Mark, Bain & Company
Retailers need to quickly build world-class IT capabilities for omnichannel retailing — a seamless, integrated shopping experience, whether the customers are in the store or online. The major reason: customer expectations are rising, in part thanks to the strides made by new competitors with business models built on technology, and pure-play retailers like Amazon, which are not encumbered by legacy environments and physical stores.