Insights

Last week, Oracle hosted its second annual Oracle Industry Connect conference in Washington, D.C. This seat of world power was an appropriate setting for a two-day summit explaining how retailers can use technology to obtain better control of every aspect of their enterprises.

Here are three key lessons attendees gleaned from Oracle Industry Connect:

Customers are the Best Salespeople

By Michael Wippler

We are or should be familiar with the Americans with Disabilities Act’s (“ADA”) requirements for accommodating the physically disabled. Wheelchair ramps, handicap stalls, handicap parking, lifts, and other items designed to assist the physically disabled are commonplace. However, the ADA is much broader than this, and the United States Department of Justice (“DOJ”) and the courts are focusing on making the internet more accessible for the visually impaired.

By Stephen Metivier, TD Bank

By Todd Weller, Hexis Cyber Solutions

For retailers, it’s now no longer a matter of “if” you will be compromised by a cyberattack, but “when” you will be. But they can mitigate the impact of attacks now and in the future by preparing a response plan with policy-based automation.

The end of a retail icon is always big news in commercial real estate, and it’s particularly relevant when the brand in question is closing more than 4,000 stores around the country.

By Roy Higgs

Chain Store Age hosted its 51st annual SPECS 2015 conference on March 15-17, in Las Vegas. Here are three takeways from the conference concerning technological innovation in the store planning area:

1. Overflowing Shelves are the Enemy
For most brick-and-mortar retailers, having shelves chock full of merchandise with every possible variation (such as size and color) is the definition of successful merchandising. But in actuality, overflowing shelves leave store associates too busy to assist customers, who are left overwhelmed.

By Andrew Dark, CEO, Displaydata

As most retailers can attest, perceived inconsistencies between the online and offline worlds can lead to customer dissatisfaction and ultimately lost sales. Consumers believe it’s not possible to receive the same promotion or rebate in-store as online.