Commentary: Is a Target, Walmart Price War About to Break Out?
In light of Target shares dropping 15% after their latest earnings announcement, Target CEO Brian Cornell said executives would be detailing moves for greater pricing aggressiveness and increased merchandise differentiation, both tactics that Target has been known for historically. Cornell’s pricing reference led to speculation about a price war with Walmart, which many experts surmise Target simply can’t win. Speculation aside, is a price war poised to erupt between these two mega-retailers?