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Gen Z: Seven ways to win the next big consumer market and purchasing powerhouse
For good reason, retailers in recent years have sought to understand the shopping habits and preferences of the millennial generation. The oldest millennials, born in or after 1980, are now well into their thirties – and have certainly reached maturity as consumers. It’s now time to shift the focus and look at the next generation behind these millennials to see if they differ from their digital-savvy counterparts. -
Tech Bytes: eTail West 2017: Three Takeaways
As the industry remains on its path toward frictionless retail, there is one clear way to achieve this goal: embrace innovation. There is no denying that innovative solutions are the industry’s ticket to transforming operations, and eTail West 2017 was chock-full of ideas of how to make this transition. The hottest digital strategies that continue to shape retail run the gamut, from conversational artificial intelligence to redefined mobile strategies that center on personalization, virtual reality and digital payments.