Tech Bytes: ‘Transfiguration’ take-aways from Oracle Industry Connect
Shoppers want their favorite brands to know who they are, feature their preferred merchandise, and overall, offer an “experience” that appeals to them — and only them.
This point was driven home at Oracle Industry Connect, held in Orlando, Florida, March 20-22. During the conference, industry observers defined how retail is undergoing a “transfiguration,” or a shift to providing an elevated customer experience. What’s at the core of this change? In a word: personalization.