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Study: Social media key to July 4th sales
Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them. Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.