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U.K. department store jumps into experiential technology
Selfridges is giving shoppers a new way to test and purchase cosmetics. Through a partnership with Estee Lauder and YouCam Makeup, the U.K.-based department store chain now features a virtual makeover app. Harnessing augmented reality and facial mapping technology, YouCam Makeup’s cosmetics app enables Selfridges’ shoppers to virtually try on up to 30 lipstick shades prior to making a purchase at the store. -
Online menswear retailers growing offline
Two menswear brands founded online are growing their brick-and-mortar operations. Made-to-measure men’s clothing maker Indochino, which was founded in 2007, plans to open eight new locations in 2017. Three are slated to open in the brand’s home territory of Canada, and five in the U.S. “This year, we’re almost doubling our showroom network as we focus on significantly expanding our experiential retail model,” stated Drew Green, CEO, Indochino.