TECHNOLOGY

Nordstrom partners with Hollywood celeb on wellness pop-up
Nordstrom is welcoming its newest retail curation — one that is centered on wellness. The department store chain is creating an experience around goop, the modern lifestyle brand founded by Gwyneth Paltrow, through its Pop-In@Nordstrom concept — an ongoing series of themed pop-up shops. Pop-In@Norstrom, which was developed and curated by Olivia Kim, VP of creative projects at Nordstrom, is designed to feature a different brand of new, often exclusive merchandise every four to six weeks.
Luggage giant readies for order visibility
Samsonite has selected a cloud-based solution to enhance its omnichan-nel operations and improve order visibility, flexibility, profitability and speed. The luggage company will deploy the Aptos Enterprise Order Management solution. The tool will serve as a central commerce hub and manage all orders throughout their lifecycle, from initiation to fulfillment and delivery.

Target debuts 360° shopping

Target Corp. is taking a cue from Hollywood to help shoppers create the living room of their dreams. The discounter is using the same type of computer generated imagery that figures in movie blockbusters to create a 360-degree, virtual reality-like experience on its website. And it’s shoppable.
The top retail and apparel ‘conversation starters’ are…

When shoppers talk about brands, they usually do it offline. That’s according to a study by Engagement Labs that measured the performance of 60 brands with respect to social media and word of mouth conversations. Amazon came out on top in the retail and apparel category, followed by Nike and Nordstrom.
Amazon to build homeless facility — at its new headquarters
Digital ads most effective when they include…

Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them. That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.
Online giant tops in ‘brand intimacy’

Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories. That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.
Jet.com ventures into physical retail
Amazon seeks to one-up Walmart on free shipping

The free shipping wars seem to be heating up again. In a posting on its website, Amazon said it has lowered its free shipping minimum for non-Prime members on eligible items to $25. Merchandise will be delivered in five to eight business days. It’s the second time this year that Amazon has made it easier for shoppers to qualify for free shipping. In February, the online giant reduced its minimum order amount from $49 to $35.
Survey: Don’t ignore online customers post-purchase

What happens after an order is placed is crucial in driving website traffic and revenue.