TECHNOLOGY

Rent the Runway, a disruptor in traditional formal wear category, is now a leader in the paid search advertising category.  

Even in a digital age, consumers still enjoy shopping in stores — if the shopping experience meets their expectations. One of the biggest turnoffs: long lines.    That’s according to a new study from payments company Adyen, which revealed when a “preferred” shopping experience is implemented — whether it be changing how someone checks out or how they interact with sales associates — 63% of people claim they will shop more.  

Staples Australia and New Zealand is refreshing its pricing strategy.   Staples Australia and New Zealand completes more than 80,000 deliveries daily for consumers and small businesses under 20 employees. However, the chain relied on a legacy-based monitoring tool to establish pricing metrics. To remain competitive in an increasingly omnichannel landscape — especially among business customers — the company was ready to revamp its pricing efforts.   

Knowing that personalization separates retail leaders from the crowd, Brooks Brothers made it a priority to modernize its iconic tailoring business.  

Talk about a clever self-promotion.   Amazon is celebrating the streaming debut of its award-winning movie “Manchester by the Sea” by giving every single home in the small Massachusetts town that provided its setting with a year’s free subscription to Amazon Prime. And as an added bonus, the company is throwing in a three-pack of Wickedly Prime popcorn.   

Walmart is making its cheaper and faster for its customers to send money.   The retailer is adding new “rollback” fees to its Walmart2Walmart money transfer program. The new fees, beginning Wednesday, April 24, save customers between 20% and 90% on cash transfers versus the leading competitor, according to Walmart.  For example, shoppers sending $250 will pay $8 through the new program, compared to fees that could range between $12.50 and $24 on Western Union, the retailer reported.  

Kit and Ace, the company founded by the family of Lululemon founder Chip Wilson, is pulling back on brick-and-mortar outside of its home base to focus online.   The upscale athleisure retailer announced it is “simplifying” its business plan and operations, reducing head office staff and closing its 32 locations in the United States, Australia and the United Kingdom. Kit and Ace said it is shifting focus to its “solid” Canadian showrooms and global e-commerce platform.  

A new four-legged friend is roaming Boston neighborhoods, and it can bring shoppers more than their newspaper or slippers.   Spot, a four-legged, dog-like robot from Boston Dynamics, is programmed to deliver packages to consumers’ front doors, according to ReCode.