TECHNOLOGY

A social media giant is getting in on the chatbot wave.    Twitter launched a new, customizable Direct Message Card that brands can use to promote and share bots and other customer experiences built in its Direct Messages tool. Direct Messages helps companies create personalized ads and interactions — ranging from customer acquisition programs to engaging bots.  

Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.  

Shoe Palace is moving into the cloud to enhance its omnichannel operations.   A preferred Nike retailer, Shoe Palace is known for its high-end athletic footwear and apparel, and top-notch customer service. The family-run business opened its first store in San Jose, California in 1993. Today, the company operates 118 stores nationwide, and an e-commerce site.   

Despite increasing loyalty program membership enrollments, retailers continue to miss opportunities to satisfy shoppers.   Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. However, retailers are overlooking opportunities that will drive business results, according to “The Loyalty Report 2017.”  

Walmart will be making big changes to a lot of stores this year, according to a report from MLive.com. Among the roughly 400-640 stores that will get a remodel this year are 12 Michigan locations, the report said.

MLive notes that among the changes coming to stores undergoing a remodel will be a lounge-like area for in-store pickup, the locations of which will move to the front of the store, more fresh and organic offerings, wider aisles and changed sightlines. Three markets in Michigan also will see the piloting of online grocery ordering for in-store pickup, the report said.

A home improvement chain is helping shoppers better envision how to design and build their homes.   Though a partnership with Google, Lowe’s launched the Lowe's Vision app. Powered by Tango, a 3D technology developed by Google, the app leverages augmented and virtual reality to enable shoppers to begin planning their renovation needs before they even set foot inside a store.  

Online retailing is changing the game for pet parents.   Specifically, 40% of pet owners are opting to buy pet products online, up from 37% the previous year, and notably higher than results from 2014, according to U.S. Pet Market Outlook, 2017-2018. The report, from research firm Packaged Facts, highlights mergers and acquisitions, retail channel trends, and pet owner demographics and spending habits.  

There’s a new Facebook icon that users are sure to “like:” a food ordering service.   Rolling out to select users, Facebook’s new “Order Food” option can be found on its navigation menu — both online and mobile app. The service aggregates all supported restaurants together on one page, making it easier for Facebook users to place orders with their favorite restaurants, according to TechCrunch.