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Target to take on Prime Day — on Prime Day

Target Corp. is muscling in on Amazon’s two-day sales extravaganza.

The discounter announced the return of Target Deal Days to kick off its holiday shopping season. This year, the promotion will fall on the same days as Amazon Prime Day: Oct. 13 and 14.

Target also said it will offer nearly 1 million more deals this holiday season than last year, and make Black Friday pricing available during the entire month of November.

In another change, Target is extending its price-match policy beyond 14 days. From Nov. 1 through Dec. 24, shoppers can request a price adjustment for any item advertised as a "Black Friday deal" if it is offered for a lower price at Target or (As always, Target will match select competitors' prices within 14 days of a purchase throughout the majority of the season.)

On Oct. 13 and 14, Target Deal Days will feature digital deals on hundreds of thousands of items, more than double last year, the retailer said. And for the first time, all deals will span the entire two-day event.

Nearly all deals will be available via Target's contactless drive-up and order pickup services, and some offers will be available for same-day delivery, in as soon as one hour, with Shipt. Additionally, select deals will be made available early on starting Oct. 5.

Target said its Black Friday deals will be available in stores and online. The retailer also will offer weeklong discounts and digital deals every day, beginning Nov. 1. 

“This year, in a holiday season unlike any other, we know it's more important than ever for our guests to get great deals in a convenient and safe shopping environment," said Christina Hennington, executive VP and chief merchandising officer, Target. "By kicking off our holiday deals earlier than ever, offering Black Friday pricing throughout the full month of November and extending our Price Match Guarantee, we're letting guests know they don't need to wait or face the crowds to get the best deals, all with no membership fees required."

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