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Shipt membership now free for Visa credit cardholders

Shipt has teamed up with Visa to offer membership benefits to holders of Visa credit cards.

Shipt and Visa have teamed up to give holders of Visa credit cards an exclusive new perk.

The shopping and delivery marketplace and payment company said they will provide free Shipt membership to Visa consumer credit cardholders in the United States. All U.S. Visa consumer credit cardholders can enroll to get free delivery of groceries and other home essentials on all Shipt marketplace orders over $35.

The new benefit is likely to broaden the appeal of online buying as consumer purchasing habits continue to evolve. Nearly 30% American consumers have made online grocery shopping part of their routine, according to the release. It also comes as Shipt is undertaking the biggest expansion in three years, adding 1,000 stores and 2 million households to its delivery area.

“When we began discussing this opportunity, it became immediately apparent that Shipt and Visa value investment in innovative solutions and above-and-beyond customer service," said Kelly Caruso, CEO at Shipt, an independently operated, wholly owned subsidiary of Target Corp. "Together, we're proud to offer Visa consumer credit cardholders the benefit of time savings and convenience by leveraging a network of trusted Shipt Shoppers who are committed to getting you exactly what you want, when you want it."

All Visa U.S. consumer credit cardholders are now eligible to create a Shipt account. Visa Infinite cardholders can create a Shipt account to get up to three years of free membership with free delivery on orders over $35; Visa Signature cardholders can get three months of free Shipt membership, then nine months of membership at a half-off discount with free delivery on orders over $35.

Consumers who hold all other Visa credit card types can access one free month of Shipt membership, then three months of membership at 50% off with free delivery on orders exceeding $35.

"On-demand-delivery has become an essential and valuable part of the shopping experience for many Americans," said Brian Cole, head of product, North America, Visa. "We are thrilled to bring millions of Visa consumer credit cardholders access to Shipt's services to experience the ease and convenience of getting their groceries, goods and essentials delivered in as soon as one hour."

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