Sherwin-Williams integrates digital payment tool into pro services
A leading direct-to-consumer paint brand is expanding its online offerings for home improvement professionals.
The Sherwin-Williams Company has selected Square as its payment solutions partner for the Sherwin-Williams Digital Alliance Program. This curated initiative connects the brand’s Pro+ professional loyalty program members with a variety of digital tools and exclusive offers.
[READ MORE: Home Depot updates digital experience for pro loyalty members]
Sherwin-Williams Pro+ customers now have access to the Square for Services service business management platform. The tool enables users to send custom estimates and professional invoices, as well as accept payment methods including credit and debit cards, ACH bank transfers, and contactless options like Apple Pay and Google Pay. They can also manage client relationships through an integrated customer directory and messaging tools.
"The Sherwin-Williams Digital Alliance Program was built to provide our Pro+ customers with industry-leading digital tools and exclusive offers to help save them time, money, and grow their business with confidence,” said Nicole Zudic, director of digital partnerships & adoption at Sherwin-Williams. “We're proud to make Square an integral part of the Digital Alliance Program and to bring this level of financial tools to our Pro+ customers."
Other Square for Services solutions Sherwin-Williams Pro+ members can use include an invoicing tool that enables painters and contractors to collect deposits upfront, schedule milestone payments across a single invoice, set up recurring billing for long-term clients, and send automatic payment reminders. There is also a feature that lets business owners have access to their funds instantly.
"We’re thrilled to be part of the Sherwin-Williams Digital Alliance Program and to put Square’s tools directly in front of the skilled trade professionals who power this industry," said Morgan Kuntze, global partnerships lead at Square parent Block. "Professional painters and contractors work incredibly hard on site, and the last thing they should have to worry about is getting paid or managing paperwork behind the scenes. Square for Services was built to take that burden off their plate so they can focus on their craft and bring to life the projects at hand."
Headquartered in Cleveland, The Sherwin-Williams Company operates more than 4,800 neighborhood stores across North America.
