Sephora offers loyalty members new digital payment option
Members of the Sephora Beauty Insider loyalty program have a streamlined way to check out online.
The beauty giant, a subsidiary of global retail conglomerate LVMH, is making the Paze online checkout solution available to Beauty Insider participants. Paze combines a consumer's eligible debit and credit cards in a single digital wallet that enables them to make purchases online without entering their card information, downloading an app or creating a password.
"At Sephora, we continue to put our customers at the center of our business and seek out innovative ways for them to shop and enjoy their favorite beauty products," said Stefan Jensen, VP, treasurer, Sephora. "Our focus has always been on providing a seamless shopping experience, and we're excited to offer Paze to our most loyal shoppers. Through our integration of Paze, Beauty Insider members will have even more flexibility, along with a convenient way, to check out online."
Paze transactions are tokenized, meaning the actual card number is not shared with Sephora. Credit cards must be offered by a participating bank or credit union. With more than 40 million members, Sephora's Beauty Insider loyalty program is a free rewards program in the United States and Canada that lets customers earn points on all merchandise purchases and redeem those points for rewards.
"Sephora continues to embrace innovation in payments, and Paze provides their Beauty Insider members merchants an even better online checkout experience," said Catherine Murchie, head of operations, Paze. "This collaboration marks a significant milestone in enhancing the customer experience, providing Sephora shoppers with a seamless and efficient way to complete their purchases."
Paze will be available to Sephora customers nationally later in 2024 through participating banks and credit unions. In other digital payment moves, Sephora deployed the J.P. Morgan Tap to Pay on iPhone solution in all freestanding U.S. locations, and then partnered with Chase Payment Solutions, part of J.P. Morgan Payments, to extend the solution to more than 130 freestanding locations across Canada in June 2024.
[READ MORE: Sephora expands payment by employee iPhone to Canada]
Sephora operates more than 600 stores across the Americas, as well as more than 850 store-in-store locations in the U.S. via a long-term strategic partnership with Kohl’s.
