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Sephora offers birthday gifts to loyalty members

Sephora is celebrating loyalty member birthdays.

Members of the Sephora Beauty Insider loyalty program have reason to look forward to their birthdays this year.

The beauty giant, a subsidiary of global retail conglomerate LVMH, is announcing its lineup of 2024 birthday gift offerings for the U.S. and Canada. The gifts will feature prestige beauty products spanning across makeup, skincare, and haircare categories from Kosas, Youth to the People and Moroccanoil. 

The gifts are available to all three tiers of Beauty Insider members (Insider, VIB, and Rouge) during their birthday month and can be redeemed for free at Sephora and Sephora at Kohl’s locations, or online with a $25 minimum purchase.

Sephora will also offer four quarterly rotating, online-exclusive gifts throughout the year for VIB and Rouge members to choose from, beginning with Charlotte Tilbury, and will offer more brands to choose from throughout the year. 

Beauty Insider members will continue to have the option of receiving 250 Beauty Insider points in lieu of a physical gift, available exclusively in Sephora stores and online. Loyalty program members will also have the opportunity to redeem gifts from select fragrance brands later in the year, including a Sephora-exclusive from Gucci and a Sephora at Kohl’s exclusive from Armani Beauty.

“Sephora’s annual birthday gifts have become one of the most sought-after elements in our loyalty program, and we take great pride in making every birthday a joyous celebration for our more than 36 million members of our Beauty Insider community,” said Emeline Berlind, senior VP, GM, loyalty at Sephora. “This year, we’ve curated a unique assortment of some of Sephora’s most iconic and viral brands that offer versatility to complement your daily routines – from cleansing your skin and creating everyday makeup looks to treating your hair and body, and more. We love being able to share our deep appreciation for our most loyal customers and make their birthday month even more exciting.”

Sephora operates more than 600 stores across the Americas. Through a long-term retail strategic partnership, there are over 900 Sephora at Kohl’s store-in-store locations nationwide.

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