Retail Technology News: June update
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- Albertsons adds new channel to retail media network Albertsons Cos. is providing advertising partners more touchpoints to reach its customers. The grocer is debuting Collective TV, a solution that enables participating advertisers to target, measure and optimize campaigns across streaming, digital video, and soon, linear TV.
- Starbucks opens entertainment studio Teaming up with multimedia production and talent management organization Sugar23, Starbucks is introducing Starbucks Studios, which will help filmmakers create and produce original film, video and multimedia content.
- Apple takes personal approach with new AI platform Apple unveiled a proprietary AI system, called Apple Intelligence, that is focused on the needs of individual users. Described as a "personal intelligence" system for iPhone, iPad and Mac device platforms. Apple said the new platform combines generative AI with “personal context” to deliver "useful and relevant" capabilities.
- Walmart integrates drone delivery in app, expands AI, enhances pricing Walmart unveiled several new technology initiatives across its operations, including enhancing its drone delivery and InHome kitchen and garage delivery service, piloting an AI shopping assistant and the expanded rollout of digital shelf labels.
- Ikea makes history by offering real-life jobs in Roblox store Ikea has launched "The Co-Worker Game," a new virtual experience on the popular Roblox immersive gaming platform. This includes activities such as serving virtual meatballs in a metaverse version of the Ikea Swedish Food Market and Bistro, as well as arranging avatars of Ikea products in virtual showrooms.