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Famed ‘Say Yes to the Dress’ retailer Kleinfeld Bridal enters resale

Kleinfeld Again shopper (Credit: Kleinfeld Bridal/
A Kleinfeld Again shopper (Credit: Kleinfeld Bridal/

A 70-year-plus bridal brand whose New York City showroom is the subject of a TLC reality series is launching a resale site.

Kleinfeld Bridal is rolling out, an online marketplace to sell and buy pre-owned wedding dresses. The new digital resale experience is available globally and designed to promote circular fashion. 

The commission-free, secure bridal marketplace features pre-owned and sample wedding dresses. Dresses undergo a verification process by the Kleinfeld Bridal expert team to help guaranteeing the listing's authenticity. 

To sell a wedding dress on the platform, a seller signs up for a listing at $9.95 per month with an upgrade option for optimal exposure. The sellers can then dictate the price they want for their dresses with no hidden fees.

Kleinfeld Bridal is best known for its 35,000 square foot flagship salon located in Chelsea, New York City, which is host to TLC's hit reality show, "Say Yes to the Dress." Previous steps into e-commerce have included introducing its first-ever jewelry line on Amazon 

The company is extending its online activities into resale as the space demonstrates a large growth potential. According to the 2023 Recommerce Report from mobile secondhand marketplace OfferUp, 85% of surveyed consumers now buy and/or sell secondhand goods, with the secondhand market projected to reach $188.5 billion by the end of 2023 and $276 billion by the end of 2028

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"With, we hope to continue our relationship with brides globally, so they may benefit from our historied expertise in the bridal space,” said Ronnie Rothstein, co-owner of Kleinfeld Bridal. “This platform is extremely exciting as it gives us another channel to welcome brides on their terms, whether it's the seller who obtained their dream dress and wants to recoup some of the cost or a future bride who is seeking a premium designer look within a set budget.

"Today's bride is savvy and tech-forward, and allows her to shop for her wedding dress anywhere on conditions that are important to her, whether that's designer, style, price, sustainability, or lead-time," said Rothstein.

The platform officially launched Tuesday, June 18, 2024 with hundreds of gowns available to shop. 


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