OPERATIONS / SUPPLY CHAIN

Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.

New York City -- The Conference Board Employment Trends Index increased in November to 103.7, up from the revised figure of 102.42 in October. The November figure is up 6.4% from the same month a year ago.

Warrendale, Pa. -- Rue21 has begun to implement assortment planning software from Maple Lake Ltd. The technology has the potential to reduce markdowns and increase profitability by allowing the company to constantly monitor and assort the newest trends for girls and guys between its store locations, Maple Lake said.

Framingham, Mass. -- Staples announced the appointment of Cynthia Pevehouse to senior VP general counsel, effective Jan. 3, 2012. She will have global management responsibility for the company’s legal team and report to Ron Sargent, Staples’ chairman and chief executive.

Pevehouse joins Staples from international law firm Steptoe & Johnson LLP.
 

New York City -- New shopping apps, mobile technologies and social media rewards are moving buying decisions back into the stores, according to WSL/Strategic Retail. The finding are part of the company’s Buzz to Buy 2.0 trend report, its second annual survey measuring how the power of Social Media and online information are impacting buying decisions.

Hingham, Mass. -- It’s official: Talbots Inc. is seeking a new CEO as it works to turn around its struggling business. The retailer said Monday that president and CEO Trudy Sullivan plans to retire as soon as a successor is named.

The company said it has created a search committee of independent board members and hired executive search firm Spencer Stuart to assist in its search.

San Francisco -- More than 40% of online conversations about mobile shopping with the top 35 mobile retailers reflected customer frustration during the Thanksgiving weekend, revealing missed opportunities for leading brands, according to a report from Tealeaf. Even for the most successful mobile retailers, 41% of all online conversations indicated frustration with the mobile shopping experience at the outset of the holiday shopping season.

Seattle -- Starbucks Coffee U.K. plans to create thousands of new jobs in the United Kingdom as it steps up its drive-thru program following three years of development and strong customer response to the convenience of Starbucks coffee on-the-go.

The move will see 200 new drive-thru stores opened over the next five years. Combined with openings of conventional stores over the same period, the company expects to create 5,000 new jobs.