Northeast Grocery revamps websites, apps across banners with Instacart
Northeast Grocery Inc. is launching redesigned websites and mobile apps in partnership with a major grocery technology company.
The parent company of the Market 32, Price Chopper, and Tops Markets regional grocery banners is deploying Storefront Pro, the end-to-end customizable white label e-commerce solution built specifically for supermarket retailers by Instacart.
The new sites and apps are designed to simplify navigation by making search and checkout faster and make loyalty and savings tools more easily accessible. According to Northeast Grocery, customers will notice smoother performance on desktops and mobile devices and redesigned native apps will make it easier to redeem loyalty rewards, browse weekly ads, clip e-coupons, reorder past purchases, and place takeout meals and catering orders.
In addition, the Tops Markets digital flyer now features an improved departmental layout, while Market 32 and Price Chopper's ad is fully shoppable, allowing customers to add items directly to their carts. Customers also now have more options at digital checkout with support for Venmo, PayPal, HSA/FSA, and SNAP EBT.
"Instacart has been an essential partner in helping us expand our digital capabilities and e-commerce footprint over the last several years," said John Persons, CEO of Northeast Grocery Inc. "Storefront Pro is the next evolution - giving us the tools to make shopping faster, simpler, and more personalized, while reinforcing our commitment to the quality, value, and convenience customers expect from Market 32, Price Chopper and Tops Markets."
Northeast Grocery has been offering on-demand delivery in collaboration with Instacart since 2017. In addition, the grocer utilizes the Instacart Carrot Ads solution to support its retail media network, leverages Instacart FoodStorm to manage order management and catering programs for Market 32 and Price Chopper, and has previously supported its e-commerce websites and apps with Instacart’s technology.
[READ MORE: Northeast Grocery supports ad targeting, e-commerce with Instacart]
"We're proud to support Northeast Grocery as they modernize the shopping experience across Price Chopper/Market 32 and Tops Friendly Markets," said Ryan Hamburger, VP of commercial partnerships at Instacart. "Storefront Pro helps retailers like NGI create a seamless connection between their stores and digital channels - giving customers faster, easier, and more personalized ways to shop - while keeping each brand's unique identity front and center."
Northeast Grocery also recently completed a five-year digital IT infrastructure transformation with global technology services provider DXC Technology, delivering more than $40 million in total savings and setting the stage for future innovation.
Headquartered in Schenectady, NY, Northeast Grocery, Inc. (NGI) is the parent company of Market 32, Price Chopper, and Tops Friendly Markets, which collectively operate nearly 300 supermarkets across New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.
