-
Former JCPenney exec named VP, communications at RadioShack
FORT WORTH, Texas — RadioShack has appointed marketing and communications executive Merianne Roth as the company’s new VP of communications.
Roth's responsibilities will include RadioShack's corporate communications, community relations, internal communications and event marketing. She will report to Jennifer Warren, SVP and CMO.
-
David’s Cookies discovers leads
Sunnyvale, Calif. – David’s Cookies competes in a crowded marketplace and even encounters issues resulting from its own brand fragmentation. Trying to locate and convert leads around the world is understandably a huge marketing expense typically involving lots of time and travel. But since implementing the Ariba Discovery trading platform last year, David’s Cookies has found dozens of new clients with much less time, travel and expense.