-
Toy retailer owned by Warren Buffett’s Berkshire Hathaway gets brainy
OMAHA, Neb. — Oriental Trading Company, a direct retailer of value-priced party supplies, arts and crafts, toys, novelties and school supplies owned by Warren Buffett’s Berkshire Hathaway, has acquired brainy toy manufacturer MindWare Holdings.
MindWare is a manufacturer, wholesaler and direct retailer of what it describes as “brainy toys for kids of all ages,” based in Minneapolis, Minn. Oriental Trading Company is headquartered in Omaha, Neb.
-
Getting Aggressive with Traffic Counting
Tapping into the data to increase conversion — and sales
The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.
It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.
