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AAFES plans integrated e-commerce site


Dallas – The Army Air Force Exchange Service (AAFES) has awarded a multi-year contract to SpeedFC to build and maintain an integrated e-commerce platform, replacing a proprietary legacy environment. The SpeedFC solution will incorporate Oracle’s ATG platform for back-end systems, Speed Order, the vendor’s proprietary system for order management, Omniture for analytics and Endeca for guided navigation, faceted search and search administration.

“One of our strategic priorities is improving online offerings and the user experience,” said AAFES director/CEO Tom Shull. “Whether in-store or online, it is extremely important that we make the same Exchange benefit available to all soldiers, airmen, their families and retirees, regardless of where they are stationed or by what means they prefer to shop.”

As part of this integration, the AAFES call center will move from a direct in-house operation to an outsourced solution located in the Dallas-Fort Worth metroplex. The fully integrated solution will allow best practice efficiencies which include order management, call center operations as well as warehouse fulfillment services. AAFES plans to expand its online inventory in time for the 2013 holiday season.

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