-
ShopperTrak: Holiday sales to rise 2.4%; early Hanukkah to impact traffic
Chicago -- Retail sales are forecast to rise 2.4% during the holiday season of November and December while total retail traffic will decrease 1.4% as compared to the year-ago period, according to ShopperTrak, a leading provider of shopper analytics. The company also notes that retailers have less time to capture peak holiday spending: There are only 25 days lie between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. And unlike last year, consumers have only four (not five) full weekends to shop.
-
ShopperTrak anticipates holiday retail sales boost
ShopperTrak, a leading provider of shopper analytics, anticipates a 2.4% rise in retail sales this holiday season, during November and December specifically, and expects total retail traffic to decrease 1.4% compared to the prior-year period.
Additionally, the company pointed out, retailers will have less time to capture peak holiday spending. There are only 25 days between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. Unlike last year, consumers will have only four full weekends to shop, rather than the five they had last year.