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A Storefront Lurks Under Every Digital Touchpoint
Technology is advancing to the degree where almost any digital consumer touchpoint has the potential to become a very real storefront. Video games, blog and social media postings, apps, and virtually any other digital environment that directly engages consumers either currently is or soon will be able to serve as a fully functioning storefront where transactions can be executed.
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Supply chain solutions provider gets new SVP, marketing chief
MIAMI — Ryder System, a leading commercial transportation and supply chain management solutions provider, has appointed Karen Jones as SVP and chief marketing officer. She will report to chairman and CEO Robert Sanchez.
Jones will be responsible for leading both the Fleet Management Solutions and Supply Chain Solutions marketing departments and integrating the management of all marketing and brand related activities across Ryder.