News

Epson, a leading supplier of value-added Point of Sale (POS) solutions, and Mobivity Holdings Corp., a provider of retail customer engagement and marketing technologies, have entered into a strategic partnership to transform receipts from transactional to actionable.

Bentonville, Ark. -- Wal-Mart Stores Inc. is updating its website with new features and enhancements to provide shoppers with a more personalized, faster and improved shopping experience.
   

Dallas – The global Electronic Shelf Labels (ESL) market is expected to grow at a compound annual growth rate (CAGR) of 18.03% during the period 2013-2018. According to a new report from Sandler Research, one of the key factors contributing to this market growth is the reduction in labor costs.

The global Electronic Shelf Labels market has also been witnessing the increasing demand for ESL by retail stores. However, Sandler Research advises the increasing competition among vendors could pose a challenge to the growth of this market.

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

Wayne, N.J. – Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and 'Action Movie Kid' YouTube channel creator Daniel Hashimoto. The campaign includes TV ads and in-cinema advertising.

Lakeland, Fla. – Net earnings at Publix Super Markets slightly increased to $404.1 million in the second quarter of fiscal 2014 from $400.1 million in the year-ago period.

Net sales rose about 7% to $7.5 billion from $7 billion, aided by the shift of the Easter holiday to the second quarter of the current fiscal year from the first quarter of the previous fiscal year. Same-store sales rose 6.3%.

Target Corp. is running a Q&A with its new chairman and CEO, Brian Cornell, on its in-house, behind-the-scenes blog, A Bullseye View. The interview was conducted by the Bullseye View team.

You are the first CEO who has been hired from outside of Target. What are the benefits of coming in from the outside? What will be some of the challenges?

Recent enhancements to Walmart’s website ensure that Andy Murray, the company’s SVP of creative, will have plenty to talk about later this year when he addresses the topic of “Evolving with the omnichannel shopper,” at the Shopper Marketing Conference & Expo.