News

Aaron Brothers uses big data to help develop new prototype

Framing and arts supplies retailer Aaron Brothers is reinventing its stores with a new design that celebrates artistic expression and the creative process. The space, which has an urban, modern look, recalls an artist's loft and is set up to provide shoppers with all the tools they need to make better-informed decisions.

Tapping into the data to increase conversion — and sales

The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.

It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.

Workforce management tools can help with compliance, control costs

As an industry with one of the largest populations of part-time workers, retail stands to be hit the hardest by the changes required by the Affordable Care Act. Yet as retailers start planning, many of them simply don't know how to comply, and what the long-term effects will be. Unfortunately, there is no "one-size-fits-all" solution, and employers will have to carefully select a strategy that is right for them.

Welcome to the new and improved Chain Store Age! We've changed the size of our magazine (yes, the pages are bigger — it's not your imagination), and updated the style and size of our type fonts with the goal of making CSA more reader-friendly and allowing us to incorporate more visuals going forward. We've also introduced a new logo, one that better reflects retailing's omnichannel environment.

Upon hearing the phrase "omnichannel," most retailers probably envision reaching out to customers across front-end touchpoints, such as store, PC, mobile device and social media. But fulfilling customer needs across those touchpoints does not occur in a vacuum. Tamara J.

Retailers share online insights

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

Demand forecasting helps Curacao react to cultural shifts

Any good retailer gets to know its customers, and not just their product preferences but also who they are, where they come from and what they aspire to. This type of intimate knowledge allows retailers to forecast and meet product demand with the highest degree of accuracy.

Cloud technology opens torrent of customer data for Chico's FAS

Maintaining a wealth of customer data has become a primary directive for retail IT departments. In recent years, retailers have been making substantial investments in solutions that collect and store data relating to their customers' purchases, behaviors, preferences, demographic characteristics and almost any other traits you can think of. But after all this data has been captured, what do you do with it?

ERP solution helps online sports retailer Fanatics respond to customer demand

Retail at its core is a pretty straightforward industry. Regardless of a retailer's vertical, sales channel(s), customer base, or any other distinguishing characteristic, at the end of the day the goal is pretty much the same. Jay Omdahl, VP enterprise resource planning for online sports merchandise retailer Fanatics, sums it up succinctly: "Get the best product at the right time to the right place."

Price, location and selection fade as real differentiators

Remember when retail gurus used to say that when it came down to it, retail strategy was all about location, location, location? Location still matters, but not as much as it used to. With the explosion of online retail, brick-and-mortar retail strategies are changing. But it's not just location that has receded in importance. Price and selection don't matter as much anymore either.