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NPD Group finds that men increasingly embrace fashion in footwear
Necessity is the predominant motivation behind shoe purchasing for men, and their brand loyalty is strong and steady, according to Men’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.
This attitude, however, shows signs of evolving, given that men are increasingly embracing fashion and newness in their footwear.
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Study: Businesses hindered by lack of reliable and consolidated data sources
New York -- Poor data collection and linkage practices are leaving organizations unable to move forward with key business goals, according to a new study by Experian Data Quality, a part of Experian Marketing Services.
The report, “Finding insight through data collection and linkage,” finds that while most organizations are looking to leverage data better to drive consumer insight, they are hindered by a lack of reliable and consolidated data sources.
