Solving the Omnichannel Disconnection Gap

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Shoppers clamor for an omnichannel experience, and attentive retailers respond — but is their response more of a reaction to the shifting market or a carefully thought-out, scalable solution? In other words, why do so many channel-merging projects start strong but end in mediocrity?

This new ebook from Chain Store Age and MI9 discusses how you can avoid the pitfalls, remedy the errors and provide a truly seamless customer experience while simultaneously improving your business operations.

In this ebook, you will discover:

• The #1 omission when developing an omnichannel program
• The smart way to add customer touchpoints
• How to get every bit of value from your information streams
• Why a “seamless experience” isn’t just for shoppers anymore