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Pier 1 Imports bolsters marketing team following second quarter results
Pier 1 Imports is wasting no time addressing its misguided marketing strategy, which CEO Alex W. Smith identified as one of the causes for the retailer’s poor earnings for the second quarter ended Aug. 31. To that end, the company has named Eric Hunter as EVP of marketing.
Hunter will be responsible for Pier 1 Imports’ brand image and integrated marketing efforts.