News

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

To bring transparency and simplicity to the changing health insurance market, Walmart is working with DirectHealth.com to launch Healthcare Begins Here, an in-store program designed to educate customers on health insurance options.

DirectHealth.com, an online health insurance comparison site, which is an independent licensed health insurance agency, will provide a resource that brings Walmart customers access to health insurance information and enrollment support.

During a keynote at the recent Oracle OpenWorld conference in San Francisco, Tim Theriault, senior VP/CIO of Walgreens, discussed his company’s ongoing efforts at IT innovation. Walgreens has been involved in a number of notable recent innovative technology implementations, but column looks at the underlying strategy that helps ensure the success of those rollouts.

Here are three takeaways other retailers can glean from Walgreens’ innovation strategy:

Newegg has opened a high-tech warehouse and shipping today in Indianapolis. The leading technology e-retailer estimates that the new warehouse will allow 45 million people in the Midwestern U.S. to get their orders faster.

In addition to Indiana, customers in Illinois, Iowa, Kentucky, Michigan, Minnesota, North Dakota, South Dakota, Ohio, Wisconsin and West Virginia will see the greatest benefit, with noticeably shorter delivery times.

Goodlettsville, Tenn. - Dollar General’s new Fast Way to Save program is now available in stores and online through Nov. 15. The program utilizes Dollar General’s new DG Digital Coupon platform powered by Coupons.com and offers an additional $100 in digital coupon discounts to Dollar General customers.

Longtime CPG industry executive and former GMDC president Rick Tilton has been laid to rest after passing away at his Arizona home on September 20.

The Woodlands, Texas – Conn’s Inc. is considering a sale of the company, as well as splitting up its retail and credit businesses, following a cut in its profit forecasts in its second quarter results. Other options could include reducing the pace of new store openings and returning capital to investors.

Kohl’s is taking a different approach to customer engagement with the launch of its Yes2You Rewards loyalty program nationwide. The program aims to foment customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.