News

PepsiCo has appointed Tony West EVP of government affairs, general counsel and corporate secretary, effective Nov. 24. He succeeds Larry Thompson, who is retiring after almost a decade of service.

New York -- Cautious spending and economic realities that are bifurcating the American holiday shopper into two distinct segments are two of the 10 trends that are expected to drive the 2014 holiday shopping season, according to a new report from PwC US and Strategy.

The 2014 holiday shopping season will be characterized by cautious spending, while economic realities create one of two American holiday shoppers — survivalists and selectionists — according to a new report released Tuesday from PricewaterhouseCoopers U.S. and Strategy, titled "2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers."

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

Palo Alto, Calif. – HP plans to separate into two new publicly traded Fortune 50 companies: one comprising HP’s enterprise technology infrastructure, software and services businesses, which will do business as Hewlett-Packard Enterprise, and one that will comprise HP’s personal systems and printing businesses, which will do business as HP Inc. and retain the current logo.

To bring transparency and simplicity to the changing health insurance market, Walmart is working with DirectHealth.com to launch Healthcare Begins Here, an in-store program designed to educate customers on health insurance options.

DirectHealth.com, an online health insurance comparison site, which is an independent licensed health insurance agency, will provide a resource that brings Walmart customers access to health insurance information and enrollment support.

Deerfield, Ill. -- Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API). It allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices, with rewards points redeemed for merchandise in-store or online.