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ECRM: Retail circular advertising trends, September 2013
ECRM compared retail circular advertising in September 2012 versus September 2013 and noted trends occurring across top retail chains. Home Depot continued to cut circular pages, down 80% year-over-year to only four for September. Despite this, it has continued to dramatically increase the density of its circular, with a 180% increase in ad blocks per page. On the other hand, Lowe’s saw only minor year-over-year changes, with 25% increases in ad blocks per page and per circular.
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Former Dollar General exec heads to SMS Assist
SMS Assist, a leading technology-driven facilities maintenance and management company, has appointed Geoffrey Wigner as its EVP of facilities.
Wigner previously served as senior director of store services for Dollar General, where he managed more than $500 million in capital and expense budgets while directing major projects affecting more than 10,000 stores. Wigner helped the nationwide retailer open 625 new stores and renovate 525 others in fiscal year 2011.
