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Coupons.com acquires Yub
Coupons.com, a leading provider of digital printable coupons, digital paperless coupons and mobile promotions, has acquired Yub. Terms of the deal were not disclosed.
Yub allows consumers to link digital offers and promotions to payment cards for instant savings when they use the cards for in-store purchases. Merchants, retailers and restaurants can easily track offers from online clicks to offline purchases. Coupons.com plans to bring its scale, affiliate network reach and merchant base to the Yub platform to increase consumer adoption.
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Belk enlists Accenture in search to be seamless
An omnichannel transformation initiative underway at department store retailer Belk is being executed with the aid of Accenture following a recent agreement between the operator of 300 stores and the global management consultancy.
Accenture has worked with Belk previously, but the recently announced agreement brings the consultant and retailer closer together as Belk looks to improve on its ability to provide customers a more seamless experience as part of its wide-ranging Omnichannel Transformation Initiative.
As part of the full-year agreement under the campaign theme, "Get Crackin', America," Colbert will star in two Super Bowl spots for the pistachio grower.