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Bloomingdales teams up with NBA
After a successful collaboration with the NFL last year, Bloomingdale's is turning its eye to the basketball court by teaming up with the NBA for the 2015 All-Star Game.
Bloomingdale's will set up 16 basketball-inspired pop-up shops at its stores across the country and on bloomingdales.com/nba. The store will offer fans retro-era jerseys, vintage graphic T-shirts, accessories from brands like Mitchell & Ness, Sportique, #BEENTRILL#, and Stance, and a special bomber jackets designed by Mark McNairy.
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Shopatron, Mozu, Brand Labs partner on e-commerce
San Luis Obispo, Calif. - Shopatron is partnering with Mozu and Brand Labs in an effort to give retailers increased website scalability through SaaS technology, quick site ramp-up and deployment, and a lower cost of ownership. The partnership is designed to allow retailers to launch a responsive e-commerce channel built for enterprise growth, increase their speed to market with higher conversion rates, and fulfill customer orders new options for delivery.
