Prism Skylabs adds former Apple exec to team

Prism Skylabs, a global leading cloud service provider, has hired former Apple executive Cliff Crosbie as SVP of managed services.



Crosbie comes to Prism Skylabs after overseeing Apple’s global preferred reseller program. In his new role, he will be charged with growing Prism’s visual merchandising and auditing services



“I’ve never seen a merchandising or analytics solution as effective as Prism Skylabs,” said Crosbie. “I couldn’t be more excited to join the team.”



Crosbie, a 30-year retail veteran based in Europe, previously held retail operations roles with iconic brands such as Ikea, Nike and Nokia, as well as his role with Apple.



“Cliff’s retail expertise is exactly what Prism is looking for as we continue to grow,” said Steve Russell, CEO of Prism Skylabs. “He understands what global brands need to be successful in an increasingly omnichannel world.”



Prism Skylabs transforms any in-store video camera into a visual merchandising, auditing and business intelligence tool that can be accessed from any device. It brings the full in-store environment to retailers’ mobile devices and laptops, empowering employees with the ability to remotely audit any display, brand or promotion in real time; understand customer movement and product interaction; A/B test store design and optimize merchandising and count customers and measure conversion.



“Retailers are continually looking for ways to better understand the customer experience, but it can be challenging,” added Crosbie. “One of the advantages of Prism Skylabs is that it provides immediate insight to all types of employees, from CEO to store manager.”