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Shoppers hungry for mobile content from brands and retailers
Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.
The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year. The study also showed that 80% of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.
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Beanstalk Promotes Allison Ames to President
Leading global brand extension agency Beanstalk has promoted Allison Ames to president of the company. In her new role, Ames will assume many of the day-to-day leadership and operational responsibilities for the company globally.
She will also work alongside CEO Michael Stone on many of the company’s short and long-term strategic growth initiatives.
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