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Report: Topshop teams with Twitter for London Fashion Week
London – U.K.-based fashion retailer Topshop is teaming up with Twitter for an omnichannel promotion tied to London Fashion Week. Starting Friday, Feb. 20, the first day of London Fashion Week, Topshop will be analyzing Twitter trends to determine the real-time buzz around apparel and accessories being displayed on Fashion Week runways.
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Kmart re-branding some stores as K-Fresh
While Kmart has been closing many of its stores as it seeks to restructure the company, the retailer has quietly launched a pilot program to re-brand itself as K-Fresh.
The Chillicothe Gazette reports that the Kmart on North Bridge Street in Chillicothe, Ohio, has scaled back its hours and grocery offerings in preparation for its switch from a 24-hour supercenter to the retail chain's new K-Fresh concept.

