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The human side of omnichannel retailing
Omnichannel commerce is exposing organizations as "legacy channel impaired." Customers don’t talk about and don’t care about channels. Customers care about engagement, information, value, product and service. Channels are a frame we’ve used to organize around and operate in an increasingly disruptive environment. What started as a fear of cannibalization has evolved into an opportunity for augmentation, as digital and physical convergence accelerates across categories and formats.
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Bond Brand Loyalty launches CPG mobile loyalty app
New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.

