News

Wal-Mart launches anti-hunger initiative
Bentonville, Ark. – Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.
Lane Bryant goes omnichannel with new campaign
Lane Bryant is launching an omnichannel spring marketing campaign that hopes to drive women to embrace what makes them unique.

The plus-size retailer is encouraging customers to celebrate the fact that they’re different to the prototypical "Victoria's Secret Angel” and that all sizes can (and deserve to) be sexy.

Amazon expands Prime to Atlanta

Seattle - Amazon.com Inc. has expanded Prime Now service to Atlanta. The expedited delivery service, offered exclusively as a benefit to Prime members, provides one-hour delivery on tens of thousands of items through a mobile app.
Former WalmartLabs exec joins RichRelevance

San Francisco — Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.
Lands' End hops to support Easter Egg Roll

Lands' End has added a digital component to its sponsorship of the White House Easter Egg Roll this year.

The retailer says this year's theme for the Easter Egg Roll is "#GimmeFive," which encourages Americans across the country to share five things on social media they are doing to eat better, be more active, and lead a healthier life, and supports the First Lady's Let's Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential.
Lockridge named president of Atlas Technology Group

Atlas Technology Group, one of the fastest growing retail technology solution providers in the consumer goods industry, has named a new president.

Pat Lockridge, who has been SVP of sales at Atlas since 2013, has been promoted to president. Nicholas Dozier will remain CEO of ATLAS Technology Group, which is based in Bentonville, Ark.
EPA honors Kohl’s, Staples for sustained excellence in energy efficiency

Washington, D.C. -- The U.S. Environmental Protection Agency has awarded its 2015 Energy Star Partner of the Year — Sustained Excellence Award to Kohl’s Department Stores and Staples in recognition of the companies’ continued leadership in protecting the environment through superior energy efficiency initiatives.
Nordstrom supports Canada expansion with Oracle Retail

Seattle - Nordstrom has implemented new Oracle Retail Merchandise Operations Management and Oracle Retail Store Inventory Management solutions to support its expansion in Canada. The retailer plans to roll out the latest releases of these Oracle Retail solutions companywide to support its Nordstrom and Nordstrom Rack stores.
The Digital Ecosystem: Connecting Before, During and After the Sale

By Ken Nisch

The evolution of shopping based on the consumer mindset that is reflective of the past and targeted for the future can be described as a “Digital Ecosystem.” Much like the proverbial iceberg, this ecosystem has most of the system existing before the consumer “waterline.” Above this waterline exist the elements for which we are most accepting; such as mobile and tablet interface, kiosks across applications ranging from the ATM, to the calling of an Uber cab street side.
Cabela's to open 8th store in Canada

Cabela’s is growing its Canadian operations once again with a new store in British Columbia.

Cabela’s could begin construction in Abbotsford, B.C., this year, and could open in fall 2016. The proposed store site is located at 1880 McCallum Road in the newly planned McCallum Junction development off Exit 90 of Trans-Canada Highway 1. McCallum Junction Properties Inc. is the developer.