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HSN launches multiplatform Sigrid Olsen campaign
HSN is leveraging the 30-year career of designer Sigrid Olsen to launch a multi-platform marketing campaign.
The retailer is producing a show on HSN with Olsen that premieres this month to coincide with the debut of the Spring 2015 collection of her first women's fashion line since 2008. The show is just one facet of a campaign on social media, mobile and online.

