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Dick's debuts ad campaign targeting women
Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.
The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.
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Web revenue generated from smartphones rising
Pittsburgh - Revenue from shoppers on smartphones rose 73% over the last year, according to a new report from Branding Brand's Mobile Commerce Index released Wednesday. In April 2015, smartphone revenue accounted for 13% of total online revenue, which represented a 63% year-over-year increase.

