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Study: McDonalds lags in Twitter response
New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.
Other findings include:
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Sprouts grows same store sales again
Sprouts Farmers Market cited strong top-line sales growth as among the reasons for the retailer’s 4.8% comp increase for the first quarter.
Net sales for the first quarter ended March 29 were $857.5 million, a 19% increase compared to the same period in 2014. Net sales growth was driven by strong performance in new stores opened and a 4.8% increase in same store sales growth, the company said.

