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Amazon Fire: M-Commerce Assumes a New Form Factor
I don’t mean for this column to become a running commentary on the latest goings-on at Amazon.com, but there’s no escaping the fact that after two decades, the e-commerce pioneer remains at the forefront of digital commerce innovation. One area where Amazon has particularly excelled is at creating new form factors for consuming its content and buying its goods, and the recent release of the Amazon Fire smartphone is the latest example.