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Report: Etsy learns from Big Data for improved offers
Brooklyn, N.Y. – Etsy Inc. reportedly employs Big Data and artificial intelligence systems to better target individual customers with personalized offers. According to the New York Times, Etsy uses tools including an open source machine learning framework called Conjecture, as well as an open source Apache solution called Kafka and in-house Hadoop, to monitor real-time data for fast processing and storage.
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NRF: Father’s Day spending to approach $13 billion
Washington, D.C. -- Father’s Day may not be the most lucrative consumer holiday of the year for retailers. However, according to the new National Retail Federation (NRF) 2015 Father’s Day Spending Survey, spending on Father’s Day is expected to reach $12.7 billion. The survey, conducted by Prosper Insights & Analytics, indicates the average person will spend $115.57 on gifts, nearly even with $113.80 in 2014.

