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Execs with Amazon and Nike experience join Razorfish
Digital design and marketing consultancy Razorfish made two key hires to bolster the capabilities of its rapidly growing commerce practice led by Commerce Strategy head Jason Goldberg.
Jon Reily and Steve White were named vice presidents of commerce strategy and both will report to Goldberg. The hire are said to help the agency meet the increasing demand from clients looking for partners able to combine commerce strategy with world-class delivery to reinvent and digitize their retail channels.
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RSR Research: Retailers underestimate digital influence
Walnut Creek, Calif. -- Retailers underestimate how much digital technology influences physical shopping experiences, but their expectations are rapidly catching up to reality. According to a new study from RSR Research, “Commerce Convergence: Closing the Gap between Consumer and Brand,” while 84% of retailers surveyed say a digital presence is very important to build brand awareness, but only 64% say it is very important to drive traffic to stores.

